April can only mean one thing: Fashion Revolution Week is upon us. The Week is Fashion Revolution’s annual campaign bringing together the world’s largest fashion activism movement for ten days of action. This year is especially significant because it marks 10 years since Fashion Revolution launched. Here’s how you can get involved.
Fashion Revolution Week 2024
Fashion Revolution Week came about after the collapse of the Rana Plaza garment factory in Bangladesh on 24 April 2013, which killed 1,138 people and injured another 2,500. In the decade since the tragedy, Fashion Revolution has become a global movement calling for the industry to value people and the planet over growth and profit. Check out our interview with Fashion Revolution’s policy and research manager, Liv Simpliciano, to learn about the progress the organisation has made in the last decade.
The fashion industry is built on the exploitation of labour and natural resources, resulting in money and power being concentrated in the hands of a few. Because profit is prioritised over everything else, fashion brands are in a hectic race to produce more, at a quicker pace, and push us to increase the amount we’re buying and shop more often. Those at the top of the supply chain keep cashing bigger cheques, while the people who make our clothes are still underpaid and unable to meet their basic needs. We talk a lot about how brands can protect the earth and be more sustainable, but the truth is, there’s no sustainability without fair pay and safe working conditions.
2024 marks 10 years since Fashion Revolution, now the world’s largest fashion activism movement, first started actively campaigning. In that time, we have mobilised hundreds of thousands of global citizens to take action, engaged policymakers and lobbied for legislative change, and demanded greater transparency from the world’s largest fashion brands and retailers.
Fashion Revolution
This year again, ethical fashion lovers all over the world will be asking their favourite brands questions like #WhoMadeMyFabric? on social media. Throughout Fashion Revolution Week, the organisation will educate and inspire us on the real value of what we buy and wear.
During the week, you can attend many digital and a few physical conferences, exhibitions, workshops, and even online public demonstrations—all spreading the word about building a more ethical and sustainable fashion industry.
Want to participate and make your voice heard? Here’s how to join the Fashion Revolution online and offline this year.
Attend Fashion Revolution Week events and workshops
Fashion Revolution has planned an epic line-up of online events that will be streaming all around the world. Here are some of our favourites:
- Watch Fashion Revolution’s interactive webinar on “How to be a Campaigner”. Learn more about the organisation’s notable campaigns: Good Clothes, Fair Pay, and #WhoMadeMyClothes, and design your own campaign with fellow Fashion Revolutionaries. “If you’re passionate about social and environmental justice, want to engage citizens, brands or policymakers and are looking to connect with other changemakers, this is the workshop for you,” writes Fashion Revolution.
- Join Mend In Public Day: “The idea is simple: get out into your local community and stitch in protest against disposable fashion. Amidst busy Saturday shoppers, we will repair our torn pockets and broken seams and spark conversations on making Loved Clothes Last,” explains Fashion Revolution.
- Attend a clothes swap in Cape Town: on April 21st, Fashion Revolution South Africa will be hosting a clothing swap event. You can bring up to 10 of your pre-loved clothing items and accessories that you no longer need on the day.
- If you’re in Amsterdam, visit the Fashion for Good Museum, which tells the stories behind the clothes we wear and how our choices can have a positive impact. Fashion for Good believes that the industry can and must change, and strives to help raise awareness and share knowledge. A must-visit during Fashion Revolution Week, and any week before June 5th, as the museum will shift into an expanded co-working and community space after that date.
Browse all Fashion Revolution Week events
Post a selfie on your favourite social media platforms, tagging the brand you’re wearing and asking them #WhoMadeMyClothes? and #WhatsInMyClothes?
This is one of the easiest ways to get involved in Fashion Revolution Week this year—and every year. If the brand doesn’t respond, keep asking. And don’t forget to tag Fashion Revolution @fash_rev so they can stay up to date with how—and if—brands respond.
Spread the word
Download Fashion Revolution’s collection of promotional assets, including social media templates, posters and the official campaign branding pack, and get others involved in the movement.
Join the conversation
“Speaking with our family and friends about the global impact of our clothes is a powerful step to change the fashion industry,” says Fashion Revolution. On the organisation’s new site, you can map your conversations, taking inspiration from Fashion Revolution’s manifesto, and explore the discussions of other Fashion Revolutionaries worldwide.
Write to your favourite brand asking them #WhoMadeMyClothes?
Fashion Revolution has made this super easy to do by providing a PDF template.
And in the Good On You app, you can also send a message directly to a brand urging them to do better or asking a question. You can give positive feedback to brands you feel are doing great, too. To send your message, simply go to the “Your Voice” section at the end of each brand’s listing on the app.
