The 2020 Ethical Fashion Naughty and Nice List

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Pull up a chair and discover the best and worst rated brands of the year with our 2020 roundup.

The best and worst rated brands of 2020

It’s that time of the year again: the time when we take a look at the best and worst fashion brands of 2020! So, who’s been naughty and who’s been nice this year?

The Good On You Ratings team has been busy this year: using our new and updated world-class methodology, we’ve rated 1263 brands, bringing up the total number of brands on the app and Directory to 2753!

2020 was also an important year for sustainable fashion, with the COVID-19 crisis shedding more light onto the unethical working conditions of garment workers throughout the world. Almost immediately after lockdowns started rolling out in March this year, stories emerged of big fashion brands cancelling orders and leaving vulnerable suppliers high and dry. People are now expecting and demanding more from brands!

So as 2021 approaches, we thought we’d give you a round-up of the brands with the best and worst ratings of 2020.

Fashion brands better watch out—we made a list, checked it twice, and we found out who’s naughty or nice!

The nice brands

These 5 brands have the highest rating on Good On You, but we think these brands also need to be praised for their hard work:

• Ethical and sustainable BIPOC owned clothing brands
• Sustainable size-inclusive fashion brands
• Gender-neutral and unisex clothing
• Eco-friendly clothing brands doing ‘Great’ for the planet
• Affordable sustainable fashion brands to meet your budget
• Stylish vegan fashion brands we know you’ll love
• The most ethical and sustainable brands from: Canada, Australia and New Zealand, Germany, the UK, LA, the US, Europe.

The naughty brands

Unfortunately, this year again, some brands have been (and continue to be) naughty. But what do we mean by that? These brands are the ones which do not provide sufficient relevant information about how they reduce their impact on people, the planet, or animals. This means it is impossible for us to rate them, and for you to know how the products you buy affect the issues you care about. We believe transparency is the first step towards a more sustainable business and we think you have a right to comprehensive and accurate information about how a brand impacts people, the planet, and animals!

• Crocs
• Supreme
• Max Mara
• Romwe
• Brandy Melville

Luckily more and more brands are doing their best to reduce their impact on people, the planet, and animals, so to all the ethical and sustainable fashion brands out there: thank you!

And for the ones who are not doing so great, we urge you to start thinking about doing the right thing, with transparency being the first step.

If you’d like to know more about a brand that has not been rated yet, send us an email at [email protected]!

Editor's note

Feature image via Mayamiko. All other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.